https://express.adobe.com/page/8kEzdgtfVFrwX/
Cluck Cluck Brand Identity
The concept of this project is to create the branding for a fictional chicken and beer restaurant named Cluck Cluck. Cluck Cluck is a local restaurant / bar that draws inspiration from traditional chicken spots out West but adds a modern and cheeky twist. It serves a variety of different poultry dishes from wings, burgers, sides and most imporantly alcoholic beverages. Cluck Cluck hopes to be an institution full of grit and character where patrons can unwind after a long day of work or try to sober up after a long night out. Whatever brings you through these doors, Cluck Cluck hopes you have cl*ckin’ good time.
Scope
The purpose of this project is to help create an identity for Cluck Cluck in order for the business to advertise and promote the brand and restaurant to its desired target audience of Brisbane City Dwellers. The primary objective of the project is to successfuly launch the brand and encourage patrons to attend opening day and aquaint themselves to the charming and welcoming atmosphere that Cluck Cluck brings. To do so the branding and materials will harness attributes such as Grit, Texture, Individualism, Uniqueness, Out of the Box, Loud, Wild, Friendly, Welcoming and Charming. Along with the hopes to be an institution where patrons can unwind after a long day of work or a long night out; Cluck Cluck hopes to be a place where people can relax and be themselves while enjoying good food, drinks and music. This project will be successful if a clear brand identity has been established that speaks to the nature of the business and the patrons it hopes to invite in.
LOGO
IMAGERY
POSTER
SOCIAL MEDIA
MERCH
MENUS
PACKAGING
THANK YOU!
